Is your website quietly costing you sales?
A Commercial Website Health Check for founder-led fashion brands, from someone who spent 20+ years buying and merchandising at Prada, Alexander McQueen, Dolce & Gabbana and Selfridges.
Not another SEO audit
SEO agencies check page speed and keywords. They won’t tell you your range is too big, your bestseller is buried on page three, or your sale looks permanent.
I review your site the way a Selfridges buyer would: as a range, a price architecture and a shopping experience.
What your website health check looks at
Being found
Being trusted
Being trusted
Can shoppers searching for your products, not just your brand name, find you on Google and Google Shopping?
Being trusted
Being trusted
Being trusted
Is your product information clear and consistent, from materials and sizes to colours and reviews?
Being browsed
Being trusted
Being browsed
Can customers quickly find what they came for, or is your range hard to navigate?
What could your website be costing you?
Small problems add up. A site with 5,000 visits a month, a 1.5% conversion rate and a £120 average order makes £9,000 a month. Lift conversion to 1.8% and that’s £1,800 more a month, over £21,000 a year, from the same visitors.
Figures are an illustrative example.
Choose your health check
Start free, or go straight to the full review.
Mini Check
Free
4 slots a month. A quick look at what’s holding your site back.
- Key pages reviewed
- 3–4 key issues found
- No obligation
Full Check
£395
One-off fee. Every issue found, with practical fixes.
- Prioritised quick wins
- 45-minute call
- Credited against a project
Project
On quote
Quoted after your check. I make or guide the fixes for you.
- Clear scope and timeline
- Hands-on support
- Results check at six weeks
Request your health check
What happens next
I’ll reply within 2 working days to confirm it’s a good fit. Mini check findings usually arrive within a week. Full checks take 5–7 working days, followed by a call.
MerchPilotIQ
Common questions
Can’t find your answer? Email ian@merchpilotiq.com or use the form above.
No, and be wary of anyone who does. I’ll show you what’s holding your site back and what to fix first. Results depend on what changes and how quickly.
Not for the mini check, which uses your public website. For the full check, a few Shopify figures help me prioritise, but they’re optional. Everything stays confidential.
Mini checks usually arrive within a week. Full checks take 5–7 working days, followed by a call.
Yes. Many brands go on to a fixed-price project, and the £395 is credited in full against it.
MerchPilotIQ Ltd