Free Support for Emerging Fashion Brands
Talent gets you noticed. Margin keeps you in business.
Some of the most creative people I’ve worked with were never taught the commercial side of fashion. Here’s some free help to change that.
Free Founder Toolkit
Practical guides and templates covering buy plans, margin, retail maths and the Shopify apps you need to launch. The template does the maths for you.
Free Commercial Clinic
Each month I offer a few free 45-minute one-to-one sessions for early-stage fashion and DTC founders, covering buy plans, pricing and margin, markdown and stuck stock, or wholesale vs DTC. No pitch, no obligation.
Who I Am
I’m Ian Kelly, founder of MerchPilotIQ. I’ve spent 20+ years in buying, merchandising and commercial leadership at Prada, Alexander McQueen, Dolce & Gabbana and Selfridges, and I studied at London College of Fashion. Now I help the next generation of brands get the commercial side right.