MerchPilotIQ was founded on three simple pillars: Insight. Strategy. Results.
We believe better commercial decisions start with understanding what's really happening in your business. We turn that insight into a clear strategy, then work alongside you to deliver measurable results.
We get under the skin of your business, analysing product, customer, sales, stock and margin to uncover what’s working, what isn’t and where the real opportunities lie.
We turn insight into a clear, commercially focused plan across product, buying, merchandising, DTC and wholesale, built around your business and its ambitions.
We work alongside you to turn strategy into action, improving performance, unlocking growth and delivering measurable commercial results.
I’ve known since I was at school that fashion was the industry I wanted to be part of. More than 20 years later, that passion hasn’t changed — but my understanding of what makes a fashion business successful certainly has.
What I’ve always loved is the balance between product and commercial thinking. I love great product, but I’m equally fascinated by the numbers behind it — understanding why something works, why something doesn’t, and identifying the opportunities that can make a real commercial difference.
I created MerchPilotIQ because I wanted to take everything I’ve learned throughout my career and use it to make a real difference to brands. Whether that means improving profitability, building a better range, solving a stock problem or helping a brand take its next step into wholesale, I want the businesses I work with to be stronger as a result.
For me, it’s never just about giving advice. It’s about bringing experience, challenging the thinking when needed, and helping turn great product and ideas into commercial results.
“Ian was fantastic to work with and quickly became a trusted extension of our buying team. His knowledge of the market, eye for the right brands and extensive industry relationships opened doors for us and helped secure distribution that would otherwise have been difficult to access.”
Daniel Buck / Founder
“Ian brought a fresh, commercial perspective to Solotoko, supporting us across both website development and product strategy. He helped us create a new collection from initial concept and design through to development, bringing valuable industry experience and clear direction throughout.”
Sonny Fodera / Founder
“It was a real pleasure working with Ian. He quickly understood our business and brought great energy, insight and a strong commercial eye to identifying exciting new brands for our portfolio. His industry knowledge and collaborative approach made him a valuable and enjoyable partner to work with.”
Frank Siracusa / Founder & CEO
“Working with MerchPilotIQ has been really valuable for us. They quickly understood the brand and where we want to take it, and gave us a fresh commercial perspective on the business. The advice was clear, practical and gave us a lot to think about, particularly around our product, positioning and opportunities for growth.”
Rachel Maguire Founder / Founder & CEO