{"version":"https://jsonfeed.org/version/1","title":"MerchPilotIQ","home_page_url":"https://merchpilotiq.com","description":"MerchPilotIQ","author":{"name":"MerchPilotIQ"},"items":[{"id":"https://merchpilotiq.com/insights/f/you-built-the-brand-that-doesnt-mean-you-should-run-it-alone","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/header-founder-commercial-partner.jpg\"/><p>Why fashion founders should bring in commercial skills to build a profitable brand, and how to do it without losing control, from 20+ years in fashion buying.</p>","url":"https://merchpilotiq.com/insights/f/you-built-the-brand-that-doesnt-mean-you-should-run-it-alone","title":"You Built the Brand. That Doesn't Mean You Should Run It Alone.","summary":"Why fashion founders should bring in commercial skills to build a profitable brand, and how to do it without losing control, from 20+ years in fashion buying.","date_modified":"2026-10-26T20:24:28Z"},{"id":"https://merchpilotiq.com/insights/f/what-roas-should-a-fashion-brand-actually-be-getting-from-meta-an","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/article%20on%20roas.png\"/><p>More spend is not more profit</p>","url":"https://merchpilotiq.com/insights/f/what-roas-should-a-fashion-brand-actually-be-getting-from-meta-an","title":"What ROAS Should a Fashion Brand Get From Meta and Google Ads?","summary":"More spend is not more profit","date_modified":"2026-10-17T13:49:01Z"},{"id":"https://merchpilotiq.com/insights/f/talent-gets-you-noticed-these-10-habits-get-you-promoted","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/ARTICLE5.jpg\"/><p>Ten habits that separate buyers and merchandisers who get promoted from those who don’t, from 20+ years in fashion retail leadership.</p>","url":"https://merchpilotiq.com/insights/f/talent-gets-you-noticed-these-10-habits-get-you-promoted","title":"Talent Gets You Noticed. These 10 Habits Get You Promoted.","summary":"Ten habits that separate buyers and merchandisers who get promoted from those who don’t, from 20+ years in fashion retail leadership.","date_modified":"2026-10-09T12:00:05Z"},{"id":"https://merchpilotiq.com/insights/f/if-monday-morning-starts-with-excel-it%E2%80%99s-time-to-talk-about-ai","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/ARTICLE4-fef3653.png\"/><p>Still rebuilding trade reports in Excel every Monday? How fashion buying and merchandising teams can use AI to get from numbers to decisions faster.</p>","url":"https://merchpilotiq.com/insights/f/if-monday-morning-starts-with-excel-it%E2%80%99s-time-to-talk-about-ai","title":"If Monday Morning Starts With Excel, It’s Time to Talk About AI","summary":"Still rebuilding trade reports in Excel every Monday? How fashion buying and merchandising teams can use AI to get from numbers to decisions faster.","date_modified":"2026-10-01T22:17:57Z"},{"id":"https://merchpilotiq.com/insights/f/how-to-grow-a-fashion-brand-without-losing-control-of-stock","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/ARTICLE3.png\"/><p>Growth that runs out of cash usually starts with stock. How fashion and DTC brands can scale while keeping buys, cover and markdown under control.</p>","url":"https://merchpilotiq.com/insights/f/how-to-grow-a-fashion-brand-without-losing-control-of-stock","title":"How to Grow a Fashion Brand Without Losing Control of Stock","summary":"Growth that runs out of cash usually starts with stock. How fashion and DTC brands can scale while keeping buys, cover and markdown under control.","date_modified":"2026-09-30T13:57:04Z"},{"id":"https://merchpilotiq.com/insights/f/the-key-numbers-every-fashion-founder-should-know","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/ARTICLE2.png\"/><p>Sell-through, intake margin, weeks of cover and more: the key numbers every fashion founder should check, explained by a former luxury buyer.</p>","url":"https://merchpilotiq.com/insights/f/the-key-numbers-every-fashion-founder-should-know","title":"The Key Numbers Every Fashion Founder Should Know","summary":"Sell-through, intake margin, weeks of cover and more: the key numbers every fashion founder should check, explained by a former luxury buyer.","date_modified":"2026-09-30T13:48:09Z"},{"id":"https://merchpilotiq.com/insights/f/everyone-talks-about-revenue-i%E2%80%99d-rather-talk-about-margin","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/5da3f4b4-5d72-45be-b685-79cd32670c50/ARTICLE1.png\"/><p>Why margin, not revenue, decides whether a fashion brand survives, and the numbers founders should watch instead of top-line sales.</p>","url":"https://merchpilotiq.com/insights/f/everyone-talks-about-revenue-i%E2%80%99d-rather-talk-about-margin","title":"Everyone Talks About Revenue. I’d Rather Talk About Margin.","summary":"Why margin, not revenue, decides whether a fashion brand survives, and the numbers founders should watch instead of top-line sales.","date_modified":"2026-09-30T13:37:42Z"}]}